Rebranding & campaign for the NSU Documentation Center

The so-called “National Socialist Underground” (NSU) murdered ten people between 2000 and 2010 and committed numerous bomb attacks and robberies. The motive: racism. In solidarity with the relatives and victims, three civil society organisations – Initiative Offene Gesellschaft e.V. (Initiative Open Society), RAA Sachsen e.V. and ASA-FF e.V. – planned a documentation centre in Chemnitz. Under the title “Offener Prozess” (Ongoing Trial), it has been keeping alive the memory of those murdered since May 2025 and critically examining the history of the NSU complex on the basis of an affected person-centred commemoration: the perspectives, names and life stories of those murdered as well as the voices of the survivors and relatives are the focus and shape the exhibition, language and programme.

The “Offener Prozess” (Ongoing Trial) brand had already been used in the run-up to the NSU Documentation Centre. Part of flmh’s task was therefore to reinterpret this brand and bring it closer to the NSU Documentation Centre. To this end, the existing logo was carefully revised, and the entire corporate design was given a new colour coding system that incorporates the colour codes and textures of the exhibitions at the centre.

flmh was also commissioned with the conception, design and implementation of the documentation centre’s website. This is intended to increase awareness and acceptance of the documentation centre nationwide. For further communication – which is to take place mainly, but not only, via the website – flmh has created a tone-of-voice concept and content guidelines for the centre’s employees.