Global health – One Health
The Covid-19 pandemic has once again shown that globalisation also has its downsides. This is precisely why the “One Health” concept is so important. GIZ, the Deutsche Gesellschaft für Internationale Zusammenarbeit (German Society for International Cooperation), is involved in various health projects around the world. GIZ projects such as the Global Project Pandemic Prevention and Control – One Health, the Rapidly Deployable Health Expert Group, the sector project “One Health”, Global Health; focus on data and digital health and many others contribute to this – all with their own focus, but always with the same goal: One Health.
A new corporate design
flmh developed a new corporate design together with the GIZ One Health projects Sector Project (SV) and Global Project (GV) One Health. To this end, the target groups and messages were determined first, which flmh and the project participants differentiated in several workshops. In addition, flmh created SV One Health and GV One Health for various products.
Strategy and messages for greater awareness
flmh developed communication products for various GIZ projects focused on One Health. This included conceiving a short publication series, laying out and editing publications, and designing event materials and infographics. Additionally, flmh and flmh Studios produced two videos on vaccinations and the “One Health” approach. Furthermore, a social media teaser, featuring German virologist Christian Drosten among others, was produced to raise awareness for early pandemic control. To conclude the project, flmh developed and implemented a highlight brochure, both in terms of content and graphic design.
