Campaign against corruption in Zambia

Transparency International

2021

Campaign
Design
Digital platforms
Strategy

Creating awareness of the problem

Corruption is the order of the day in Zambia. Because hands are held out practically everywhere, many Zambians are not aware that protection money payments or “fees” are corruption. The Deutsche Gesellschaft für Internationale Zusammenarbeit GIZ’s (German Society for International Cooperation) project “Civil Society Participation Programme” supported the Zambian section of Transparency International in raising awareness in Zambia to educate young people in particular about everyday corruption.

“Everyday” models as role models

flmh was commissioned to develop and implement a corresponding campaign. A key visual and a corporate design were developed for the campaign; in addition, flmh organised a photo and video shoot with five “everyday” models, who became the face of the campaign, together with a partner agency based in Lusaka. The result was a series of posters and large-scale motifs, video clips and a platform game. The game takes up several corruption scenarios in an entertaining way and allows the players to become superheroes in the fight against corruption.

Reporting cases of corruption

A central component of the project was a campaign website that Zambians can use to report cases of corruption unofficially and anonymously. This was based on recommendations from a study, which showed that hardly any cases had previously been reported – mainly due to inadequate data protection. The reporting process was therefore redesigned to be data-efficient and secure. The campaign was also aimed specifically at young women, as they are more frequently and more severely affected by corruption.

Campaign against corruption in Zambia

Creating awareness of the problem

“Everyday” models as role models

Reporting cases of corruption

Further projects

Stiftung KlimaWirtschaft

EPIZ – Globales Lernen

Initiative Offene Gesellschaft

ZEOK Sachsen